Protecting your business with
CRISIS MANAGEMENT
CRISIS MANAGEMENT
Our PR team are specialists in crisis communications. When a client’s reputation is at risk, we’re the most prominent players in the game of “making it go away”.
Our PR team are specialists in crisis communications. When a client’s reputation is at risk, we’re the most prominent players in the game of “making it go away”.
Crisis management is a critical business function, yet most businesses don’t implement any sort of crisis management plan until the worst happens, which more often than not, results in serious harm to staff and stakeholders, losses for the business or in some cases ends a business’s very existence entirely.
We define a crisis as ‘a significant threat to operations that can have adverse consequences if not handled properly’.
The fact is, most businesses, at some point, will face some sort of PR crisis and the way you deal with it can either improve your reputation or considerably damage your brand. In this day and age, news spreads almost instantly and businesses need to be ready to respond to a PR crisis swiftly and strategically.
Crisis management should be built in to every business’s structure – to plan and pre-empt for every eventuality, so, should the worst happen, the company is protected as well as it can be.
We have been providing crisis communications council to businesses since early February – advising and guiding them about how best to communicate with staff, customers and wider stakeholders during the Coronavirus (COVID-19) outbreak. And the reality is, most UK businesses need to put their crisis communications plans in motion, right now!
The Coronavirus crisis is a little different from other crisis communication situations. So, here’s some quick guidance if you’re unsure of what to do now.
BESPOKE
Iconic brands are not born overnight, nor are they created on a whim. Our team have worked with some of the biggest brands on the planet and helped them solidify their identiy, internationally.
PROGRESSIVE
Our specialist teams are always adapting, learning and developing, so that our clients get the very best out of what we’re living and learning.
ASPIRATIONAL
We’re not interested in creating medeocre brands, we strive for perfection in everything that we do. That’s why our relatively small, Staffordshire based agency, competes with the biggest and best on the planet.
EVOCATIVE
Embedded into each and every iconic brand is a sense of affinity, belonging & emotion. We understand people as well as products and that’s what makes our client’s brands stand out from the crowd.
Want to hear more about how we can help you reach new heights? Pop in to our offices for a chat over a cup of coffee - the door is always open, and the kettle is always on Our Cannock based head office is located close to Wolverhampton, Walsall, Stafford – right in the heart of the creative county that is Staffordshire. We have a fantastic road infrastructure around us, including the M6, M6 Toll, M54 and A5, so wherever your business is located, we can help you!
